While the legendary New York nightclub Studio 54 closed almost four decades ago, its distinct style impact remains powerful.
This season, the focus isn't on sheer bodysuits but on the plush, shaggy coats and wraps favored by celebrities and club-goers alike.
With the holiday party season approaching, the distinctive Studio 54 coat is experiencing a significant comeback.
One of the hottest items from a recent collaboration between a major retailer and a London label is a cropped, cream, shaggy jacket with giant lapels.
At a leading department store, searches for brown faux fur coats have jumped almost 200% compared to last year.
Interest for pre-owned fuzzy finds is also soaring, with searches for faux fur growing by over 250% in the past six months on a major resale website.
"This is a statement coat," says a lead fashion editor, adding that it serves as the main element of an outfit.
The editor prefers to style her personal colossal furry version with low-rise jeans or tights and micro shorts.
This aesthetic is replicated in a new streaming romantic comedy series, where a sister wears a toffee-colored furry jacket to a informal dinner.
When questioned about her bold outfit, the sister replies, "You told us to look fancy. That's style!"
The trend fits into what a U.S. style analyst is calling "glam excess."
Rooted in the extravagance and opulence of the 1980s New York, this vibe evokes wealth, bubbly, cigarettes, high hemlines, loose morals and, of course, fuzzy textures.
Similar to that time, the trend is emerging during a uncertain financial climate.
This style is very much about embodying the life you dream of rather than the one you are stuck with.
While animal fur was everywhere during Studio 54's heyday, today's iterations are primarily made from shearling—a byproduct of the meat industry—or man-made fabrics like polyester.
The trend embodies a knowing luxury—like a beloved character has taken charge with exaggerated silhouettes and unexpected hues.
A London creator was an pioneer of this movement. Her shaggy coats with poodle-like proportions have been sported by famous singers.
Because of strong demand, these coats are now only sold in exclusive drops. An upcoming launch includes a pink and grey style similar to a large pom-pom, alongside leopard- and tiger-print versions with exaggerated fluffy frou-frou.
"If you can only buy a single item, you wouldn't choose it to be a basic jumper or a pair of boring trousers, you want something dramatic," says a publication head.
This feeling is shared by a fashion director at a leading retailer, who calls it "a surprising, fun element" that avoids the need for a complete ensemble.
In the end, the fuzzy coat can act as a fantastic pick-me-up.
"It won't cost a fortune," says the editor, "and it's going to make you feel glamorous when the world around you is rather dreary."
A passionate gamer and tech enthusiast with over a decade of experience in reviewing games and analyzing industry trends.